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"The
need for events to be evaluated and measured is becoming fundamental."
Robyn's marketing
background and understanding of community events has lead to the development
of cost effective researching for events, with a particular emphasis on
the impact of tourism and visitation.
Increasingly, local government and funding bodies require accountability
and measurement of events. Importantly too, organisors need the right
feedback which can assist in their growth and development.
Typical areas measured in research studies can include: patron origins
and demographics, use of accommodation and other attractions, economic
impact plus marketing and sponsorship awareness.
"This
consultation includes the design, installation and analysis
related to research with the option of an economic impact assessment."
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